by KE Goins · 2016 — The Dove Campaign for Real Beauty launched in the United States 2004, ... A recent study revealed that 40 percent of women want a ... being through discretionary business practices and contributions of corporate resources ... found that in two cases both had significant paths to purchase intention and in another case CSR.
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Dove campaign for real beauty case study innovative marketing strategies in the beauty industry
by A Loria · 2015 — Changing the Face of Beauty, Changing the Rules of Marketing: ... In September 2004, Dove® launched its Campaign for Real Beauty (CFRB) with the aim ... At the study's conclusion, Dove surmised that women were ... As a competitor in the beauty industry, Dove ultimately seeks to broaden its potential. 939c2ea5af